Our Purpose

AEP at the heart of
Care, since 1956

At AEP, people’s health and well-being are at the heart of everything we do, since 1956. We believe that everyone deserves to live a healthy and fulfilling life, and we are committed to building a world where access to healthcare and well-being is not just a privilege for the few but a fundamental right for all. By putting care at the heart of our business, we work towards fulfilling our purpose to improve the health and well-being of all lives, by providing care and access to high-quality, safe, effective, and affordable healthcare and wellness solutions, so that, together, we create a healthier and more sustainable world.

Our Mission

As a trusted partner at the heart of the health and wellness ecosystem, our mission is to source and provide access to a wide range of high-quality, safe, effective, and affordable products that improve health and well-being. By putting care at the heart of everything we do, from sourcing from reputable and well-known international manufacturers to delivering healthcare and wellness solutions to providers, we ensure patients and consumers receive the best possible care, while operating sustainably, fostering a culture of inclusivity and diversity, and upholding the highest standards of safety and quality.

Our Guiding Principles

At AEP, the way we do business is just as important as the business itself. We are focused on our shared purpose, mission, and our values are the foundation of who we are and what we do. We strive to act with care, respect, integrity, accountability, and excellence in all our activities, and collaborate with partners and providers to make meaningful contributions to the dynamic health and wellness industry and the communities we serve.


Care is an essential core value that underpins our business and is reflected in various aspects of our operations, including:

Quality assurance

Care is evident in our rigorous quality assurance processes that are implemented to ensure that all pharma, healthcare, and wellness products meet regulatory standards and are of the highest quality.

Warehousing, logistics, and distribution

Care is also reflected in our commitment to providing excellent customer service, supporting healthcare and wellness providers in their efforts to provide the best possible care for patients and consumers.

Product selection

Care is also reflected in our careful selection of pharma, healthcare, and wellness products, ensuring they are safe, effective, affordable, and meet the ever-evolving needs of customers, patients, and consumers.

Community engagement

Care extends beyond individual patients and consumers to the wider community through our engagement with healthcare providers, organisations, and other stakeholders to improve the overall health and well-being of the communities we serve.


The vital role we play in the healthcare and wellness ecosystem requires every team member to operate with the customer, patient, and consumer in mind. We understand that the health and well-being of patients and consumers depend on the timely and reliable supply of our products, solutions and services to healthcare providers, our customers. Our commitment to putting the customer-first extends beyond transactions – it’s about building enduring partnerships based on trust, transparency, and a shared purpose of improving the health and well-being of all lives.


Integrity is the bedrock of our company, woven into every facet of our operations. We firmly believe that transparency, honesty, and ethical behaviour form the foundation upon which strong relationships are built.

We hold ourselves to the highest ethical standards, not only in our interactions with partners and customers, but also in how we treat our employees and the communities we serve. Our unwavering commitment to integrity ensures that we make decisions that are guided by principles, fostering an environment of trust, reliability, and long-term success for all stakeholders involved in the healthcare and wellness industry.


Respect is at the heart of our company culture, driving the way we treat each other, our partners and our customers with dignity, consideration, and respect. We value the diverse perspectives, experiences, and contributions that every individual brings to our team. By fostering an environment of mutual respect, we embrace diversity and inclusion, encourage open-dialogue, and collaboration. With respect as a guiding principle, we are dedicated to building lasting relationships, promoting inclusivity, and upholding a sense of dignity, empathy, and care in all that we do.


Accountability forms the cornerstone of our company’s identity, driving our commitment to excellence and continuous improvement. We make personal commitments to our partners, customers, and our colleagues, and we hold ourselves accountable for keeping those promises. We take individual responsibility and ownership of our actions and decisions, recognising that they impact not only our individual roles but also our shared purpose, improving the health and well-being of all lives. Through clear communication and a proactive approach, we ensure that our promises are met, and expectations exceeded. By holding ourselves accountable, we empower our team to learn, adapt, and grow, fostering a culture of responsibility, trust, and integrity. We all own accountability for AEP.


Our journey to excellence never ends. We are unwavering in our pursuit of delivering the highest quality products and solutions to healthcare & wellness providers, patients, and consumers alike. We continuously seek innovative ways to elevate our quality, safety, and efficiency standards, and exceed expectations. By upholding excellence, we ensure that we continuously contribute to the improved healthcare outcomes and enhance the well-being of the individuals and communities we serve.